17 juni 2022 08:51
TL;DR: en KG är en databas med länkad data och relationer mellan poster som utgör ett underlag för att effektivare kunna söka och hitta information.
(TL;DR “too long; didn't read.”)
https://www.yext.com/blog/2021/12/government-websites-need-a-knowledge-graph
- According to a recent McKinsey study, customer satisfaction with federal and state government websites had the lowest rating of all industries studied. Averaging 5.9 out of 10, the public sector has a failing grade when it comes to, well, interacting with the public.
- In the public sector, information typically resides within any agency in multiple silos. This is by design, to keep data separate for specific uses within a department. But it results in it being difficult to surface information from across disparate parts of the organization, and thus nearly impossible for government websites to answer citizens' questions when they search for something.
- But, instead, when an organization uses a knowledge graph to link these types of attributes ("entities") to one another – with flexible, bidirectional relationships – they can understand each users' question and answer it. Just like Google does.
- This is the beauty of an AI-powered search solution based on a Knowledge Graph. It can do the heavy lifting, making service to each searcher far more effective and efficient. The same holds true for any other public sector example: when platforms built on Knowledge Graphs can relate and connect entities, the answers rise to the surface. This leads to higher public trust and more satisfied constituents.
- Also worth noting: costs begin to drop as more and more of the public are able to self-serve with better search. From the same Yext survey, 48% of people who cannot find what they need on a government website will opt for a more cost intensive way of getting the needed information. But when they can answer their own questions via search? They will.
